Department of Health and Human Services

Shine a Light on Addiction

Jan. 22 - 27, 2019

Why Red?

Red is the national color for substance abuse awareness.

Light & Unite Red is a community-wide prevention committee led by the Milwaukee County Behavioral Health Division (BHD). In 2018, nearly 50 community organizations, surrounding health departments, high schools, libraries and government entities are working together to shine a spotlight on the dangers of substance use and to unite our community to engage in prevention, encourage treatment and support recovery throughout the year.

Shine a Light on Social Media

#414GoesRed | #LightUniteRed

Light & Unite Red Events

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The Light & Unite Red Toolkit

Everything you need to empower safe, healthy, meaningful lives through the power of prevention.

Great Mobile Apps


(iOS Android)

211 is an important, national hotline for people who need help with just about anything. Shelter, warmth, broken furnace, addiction, mental health crisis, all can be helped by 211. Now, the national 211 group has an app to make connecting to help even easier.

A Friend Asks

(iOS | Android)

"A Friend Asks" is a free app that helps provide resources and information if you or a friend are struggling with thoughts of suicide.


(iOS | Android)

If you are struggling with thoughts of suicide, My3 helps you define your network and your plan to stay safe, or to help others do the same.


(iOS Android)

It's okay to be notOK. The notOK app is a free, mental health S.O.S. call. Simply open the app, tap the "notOK" button, and a text message along with your current GPS location will be sent to your pre-selected contacts.

Our Community Partners

Milwaukee County Behavioral Health Division | Milwaukee County Department of Health and Human Services | Oak Creek Health Department | Aids Resource Center of Wisconsin | Greenfield Health Department | WAWM Community Coalition | Tobacco-Free Suburban Milwaukee Counties | Hales Corners Health Department | Milwaukee Fire Department | AIDS Resource Center Of Wisconsin | South Milwaukee Health Department | Children's Community Health Plan | Volition Franklin \ City of Franklin Health Department | Village of Greendale | North Shore Health Department | Greendale Health Department | West Allis Fire Department | Starting Point | Wauwatosa Health Department | Milwaukee Fire Department | Wauwatosa School District | University of WI Milwaukee | Team HAVOC & MKE Heroin Diaries | Community Advocates | City of Milwaukee | City of Greenfield | Washington Ozaukee HD | Vessels of God | Families Moving Forward/ Manna Behavioral Services | MSI | CUPH - UWM | Community Advocates | Washington Ozaukee HD | New Plan Life Services | Assata High School | Milwaukee Public Schools- Auer Avenue | Wraparound Milwaukee| WestCare | Milwaukee Public Schools - Hopkins Lloyd | Hepatha Lutheran Chuck | Milwaukee College Prep School | COA | Hopwell Ministries | Pastors United | Dominican Center | Keefe Avenue / Boys & Girls Clubs | MICAH | Catholic Campaign for Social Justice


1220 W. Vliet St.

Suite 301

Milwaukee, Wisconsin 53205

Our Vision

Together, creating healthy communities.

Our Mission

Empowering safe, healthy, meaningful lives.

Our Values

Partnership, Respect, Integrity, 

Diversity, Excellence

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