Advertising Sponsorship Opportunities
With so much happening in Milwaukee County Parks, you can support the Parks in many ways, while getting your message in front of a diverse audience. Signage sponsorship opportunities include banners on Lincoln Memorial Drive, signage along the Oak Leaf Trail, ice rink dasher boards, and much more. If you have an idea that isn't listed, let us know! We'd love to forge a new partnership with you!
Event Banners
Lincoln Memorial Drive (LMD) winds its way along nearly three miles of Milwaukee lakefront, from the Milwaukee Art Museum to Lake Park. Thousands of drivers, cyclists, joggers, and walkers travel LMD and the Oak Leaf Trail each week, making this corridor one of the highest-visibility locations in the park system.
Special event banners along Lincoln Memorial Drive are available first, to those organizations hosting a lakefront event and having a Special Events Permit or M.O.U. with Milwaukee County Parks. Your double-sided 6-by-4-foot banners will be placed at prime sites along LMD for one or two weeks preceding your event.
Dasher Board Signage
Advertising space on dasher boards is available at the Wilson Ice Arena and Red Arrow Park's Slice of Ice. Printing, production, and installation are included.
Wilson Ice Arena offers open skate year round and hosts junior and adult hockey leagues. Dasher boards are 96 by 34 inches.
Slice of Ice, in the heart of downtown opens from December through February, with free skating to those who bring their own skates. In the "warming house," Biggby Coffee is an additional draw to the facility. Double-sided dasher boards surround the rink and are 55 by 22 inches. Only 58 total spaces are available each skating season.
Harp-Light Banners
Display your message on 50 harp lights along Lincoln Memorial Drive. Each year millions of visitors travel along the 2.7-mile stretch of roadway along Milwaukee's lakefront. The Harp-Light Banner Program offers a rare opportunity to reach these visitors, including event-goers, park patrons, commuters, and out-of-town guests.
Harp Light banners are double-sided, 30-by-54-inch designs.
Oak Leaf Trail Signage
No matter the time of year, the Oak Leaf Trail is always active. Cyclists, runners, dog walkers, even cross country skiers, travel along 125 miles of multi-use trail that threads its way through Milwaukee County. Nearly a quarter of the trail hugs the beautiful shores of Lake Michigan, and in downtown Milwaukee, the trail provides a safe, traffic-free route through the city.
Reach thousands of trail users by sponsoring our navigational signs throughout the Oak Leaf Trail system. Your business name and logo will be included on the lower panel of each sign along a selected trail line. Annual sponsorships are available for each branch line of the Oak Leaf Trail.
Digital Advertising
Milwaukee County Parks marketing offers digital sponsorship signage opportunities through segmented email and specific websites for partner promotions.
| Campaign | Audience | Cadence | Cost |
|---|---|---|---|
| Email Banner Ad - Newsletter Listing | 35,000+ opted-in general email audience | (1) One placement per (2) two emails | $400 |
| Email Banner Ad - Beer Gardens | 20,000+ opted-in beer garden email audience | (1) One placement per (2) two emails | $300 |
| Email Banner - Golf | 50,000+ opted-in golf email audience | (1) One placement per (2) two emails | $700 |
| Website Ad - Events | 5,000+ page view visits, dependent on month | (1) One placement per (1) one month | $250 |
| Website Ad - Beer Gardens | 5,000+ page view visits, dependent on month | (1) One placement per (1) one month | $250 |
| Website Ad - Golf | 20,000+ page view visits, dependent on month | (1) One placement per (1) one month | $1,000 |
Implementation: All assets, including: photos, graphics, CTA link, requested send date, and requested audience, should be emailed to the MarComm team within two weeks of requested send/start date. Design metrics will be provided based on placement. Milwaukee County Parks reserves the right to deny or request new creative or copy from the sponsor should they be deemed not appropriate for the intended audience. Closing performance metrics will be sent within 30 days of the anticipated end date.