Advertising & Sponsorship Opportunities
With so much happening in Milwaukee County Parks, you can support the Parks in many ways, while getting your message in front of a diverse audience. Signage sponsorship opportunities include banners on Lincoln Memorial Drive, Oak Leaf Trail map kiosks, Slice of Ice rink dasher boards, and much more. If you have an idea that isn't listed, let us know! We'd love to forge a new partnership with you!
Event Banners
Lakefront
Lincoln Memorial Drive (LMD) winds its way along nearly three miles of Milwaukee lakefront, from the Milwaukee Art Museum to Lake Park. Thousands of drivers, cyclists, joggers, and walkers travel LMD and the Oak Leaf Trail each week, making this corridor one of the highest-visibility locations in the park system.
Advertise your event with a double-sided 6-by-4-foot banner, placed along LMD for one or two weeks preceding your event.
Harp-Light Banners
Lakefront
Display your message on 50 harp lights along Lincoln Memorial Drive. Each year millions of visitors travel along the 2.7-mile stretch of roadway along Milwaukee's lakefront. The Harp-Light Banner Program offers a rare opportunity to reach these visitors, including event-goers, park patrons, commuters, and out-of-town guests.
Harp Light banners are double-sided, 30-by-54-inch designs.
Oak Leaf Trail Map Kiosks
Trails
No matter the time of year, the Oak Leaf Trail is always active. Cyclists, runners, dog walkers, even cross country skiers, travel along 125 miles of multi-use trail that threads its way through Milwaukee County. Nearly a quarter of the trail hugs the beautiful shores of Lake Michigan, and in downtown Milwaukee, the trail provides a safe, traffic-free route through the city.
Annual sponsorships are available for each branch line of the Oak Leaf Trail with your business information and logo included.
Dasher Board Signage
Winter Ice Rink
Slice of Ice in Red Arrow Park, in the heart of downtown, offers free ice skating and rentals to all of Milwaukee. Double-sided dasher boards surround the rink and are 55 by 22 inches.
Secure yours early! Only 58 total spaces are available each skating season. Sponsorship includes printing, production, and installation are included.
Digital Advertising
Email and Websites
Milwaukee County Parks marketing offers digital sponsorship signage opportunities through segmented email and specific websites for partner promotions.
| Campaign | Audience | Cadence | Cost |
|---|---|---|---|
| Email Banner Ad - Newsletter Listing | 35,000+ opted-in general email audience | (1) One placement per (2) two emails | $400 |
| Email Banner Ad - Beer Gardens | 20,000+ opted-in beer garden email audience | (1) One placement per (2) two emails | $300 |
| Email Banner - Golf | 50,000+ opted-in golf email audience | (1) One placement per (2) two emails | $700 |
| Website Ad - Events | 5,000+ page view visits, dependent on month | (1) One placement per (1) one month | $250 |
| Website Ad - Beer Gardens | 5,000+ page view visits, dependent on month | (1) One placement per (1) one month | $250 |
| Website Ad - Golf | 20,000+ page view visits, dependent on month | (1) One placement per (1) one month | $1,000 |
Digital Implementation Process: All assets, including: photos, graphics, CTA link, requested send date, and requested audience, should be emailed to the MarComm team within two weeks of requested send/start date. Design metrics will be provided based on placement. Milwaukee County Parks reserves the right to deny or request new creative or copy from the sponsor should they be deemed not appropriate for the intended audience. Closing performance metrics will be sent within 30 days of the anticipated end date.